Praxis Narrativa


Pra​​xis Narrativa is, at the same time, a writing school, a creative hub and a content production company. There were countless possibilities for this branding concept and I have proposed a concise, minimalistic visual identity.


Brand identity


Praxis Narrativa



In a text, the semicolon indicates a pause longer than the comma and shorter than a point. Graphically, it is an iconic and simple sign which has been largely used in digital language to represent a wink.

For this logo I used this nice orthographic symbol to give it a witty, good humorous touch.

© 2020 elano collaço