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Praxis Narrativa is, at the same time, a writing school, a creative hub and a content production company. There were countless possibilities for this branding concept and I have proposed a concise, minimalistic visual identity.
In a text, the semicolon indicates a pause longer than the comma and shorter than a point. Graphically, it is an iconic and simple sign which has been largely used in digital language to represent a wink.
For this logo I used this nice orthographic symbol to give it a witty, good humorous touch.
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