Elano Collaço
Creative [art] director
New work coming soon.
LOUCOS POR KIBON
Loucos por Kibon” is built on a simple, powerful insight: the Brazilian love for ice cream isn’t rational — it’s passionate, exaggerated, and almost instinctive. The campaign turns this behavior into a creative language, portraying people who “freak out” in playful, over-the-top ways whenever Kibon appears. This comedic exaggeration isn’t just humor; it’s a visual and emotional translation of the role ice cream plays in Brazilian summer, pop culture, and everyday life.
WORK
Campaign
MY ROLE
Creative director
PRODUCTION COMPANY
Horda
CLIENT
Kibon
With a bright, sun-soaked aesthetic, fast-paced rhythm, and expressive physical humor, the narrative blends Brazilian energy, spontaneity, and a hint of absurdity — all crafted to spark instant recognition and organic social buzz. The concept unifies the entire season’s communication, reinforcing Kibon as an iconic brand deeply connected to real moments, capable of turning a simple ice cream into a trigger for collective joy.
