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Elano Collaço
Creative [art] director
New work coming soon.
The Stone Card campaign is built on a charming, memorable idea: when the card meets the Stone machine, the magic of cashback happens. We turned this benefit into a playful “perfect match,” using exaggerated romance, humor, and cinematic cues to transform a simple payment into an iconic moment.
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My role: Art director
Client: Stone
Team: Mauro Paz, me
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Stone Credit Card
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The concept extended across the entire 360º campaign — films, social, PR stunts, influencers, and OOH — always celebrating the spark that happens when the two products come together. A light, flexible, and culturally resonant idea that introduced the Stone Card as a new hero for everyday entrepreneurs.
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