microsoft msn
Microsoft has decided to launch an advertising campaign in order to re-launch MSN website in Brazil and reinforce the concept that MSN had everything, always in users hands. The campaign created was based on the idea of a butterfly invasion, where MSN Butterflies invaded the country, bringing all sort of contents, everywhere they were requested. The following iimages illustrate two parts of it: a countdown teaser page and a hotsite with a promotion and the release itself. Unfortunately, due to strategic issues, Microsoft had to cancel the campaign the way it was conceived and release just a small part of it.
